The development of Scandinavian XPO
a part of Airport City Stockholm
Tha Scandinavian XPO facility is Sweden's newest meeting destination with over 40,000 square meters of combined meeting space. It contains 3 exhibition halls, as well as comfortable lounge environments, hotels, restaurants, bars, cafés, event areas, conference rooms, training centers, golf clinics and several other activities. We have worked in close collaboration with the developers and business owners at Scandinavian XPO to translate their needs into a vision, and based on that we designed the environments and solutions to create a fantastic experience for the visitors, exhibitors and operators.
With the proximity to Arlanda as well as Stockholm and Uppsala, the accessibility is the best in the country. We identified this, along with our Scandinavian nature and design heritage, as essential components for us when creating the brand for Scandinavian XPO. Other important factors we considered was to be able to incorporate our partners and exhibitors brands in a natural way. We also wanted to portray XPO´s focus on sustainability, the latest technology and world-class service.
PROJECT START IN 2014
A vision and a location
a concept with focus on user experience, brand & design
Swedens Chambers of commerce
blending New and old
The brand has a Scandinavian feel in color and form. A base of materials and colors in natural shades mixed with a selection of soft yet distictive color components. It is a functional design, basic, but with playful and expressive elements.
The guidelines are designed to serve as a guide for the use of the brand in print, digital media and in physical form.