Whether it is about creating a fashion line or a pair of hunting boots, the overall process behind is the same. Our job is understanding the end consumers environment and needs so we are able to engage with the consumer on their terms and create brand loyalty. When working with waterproof footwear, sneakers, rubber boots, or safety boots, we always strive to fully understand the market and so be able to create relevant products. No matter if the goal is brand driven, commercially driven, or both. Sustainability and CSR standards are a natural factor in this process and based on the brief we always strive for the most effective solutions.