In todays dynamic consumer good industry, the barrier to enter a market has been reduced causing more small brands and private labels to emerge. As a result it has become increasingly important to set yourself apart from the competition by delivering product that have a clear visual identity combined with unique selling propositions. We believe that in order to create truly great product it is necessary to integrate the overall product development process into a well formalized go-to-market strategy. By focusing on product design and development, concept creation, production as well as the strategic aspects of launching a new product or brand we make sure to release quality products to the end consumer with the brand mantra intact. This also allows us to see through big parts of the value chain and to improve lead-times where possible. “Better products, faster” is our motto and our key focus is currently put on the sport and lifestyle industry.