In todays crowded and very noisy marketplace where more and more companies and brands fight for the consumers attention a strong and very clear identity is of essence. Identity is not only about the logo but equally important it is about the strategic direction that ensures consistency of a brand long-term and as a result the trust and loyalty a consumer has in a brand. The first steps are often the hardest and historically innovation success rates aren’t the best. From first idea to a final product or service is a long way and there are chances that the end result does not necessarily align with the initial idea. Be it a product idea or a change to a brands direction or identity, through workshops we help visualize first ideas and act as a sounding board to determine the most efficient way forward. Refreshing a brand, a total re-set of a brand or the creation a totally new brand… These are all scenarios that are familiar to us and that we can relate to based on our many years of experience within the industry.